Cryptocurrency has taken the world by storm, with investment opportunities becoming more attractive as prices of popular coins continue to rise. But what about large, established companies? Have any taken a chance on cryptocurrency investments?

With the emergence of decentralized technologies such as blockchain and financial incentives like cryptocurrency, many large companies are considering whether or not to invest in them. It appears that several major corporations could be investing in cryptocurrency, but few details have been made public.

Large companies tend to be risk-averse when it comes to investments due to their size and resources. Investing in cryptocurrency presents these businesses with unique opportunities, but also risks that must be carefully weighed when making business decisions. In this article, we will explore some notable big companies that have chosen to venture into the crypto space and discuss the implications of their decision for the industry as a whole.

Important Key Notes:

  1. Cryptocurrency prices are rising and investment opportunities have become more attractive.
  2. Large companies often take on extra risk when considering investments, but cryptocurrency presents unique opportunities.
  3. Notable big companies that have ventured into the crypto space include Tesla, JP Morgan Chase, and Microsoft.

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The Biggest Companies Investing in Cryptocurrency

The cryptocurrency market has seen an influx of big companies investing in the space, as they recognize the potential for growth and customer expansion. The top biggest companies:


MicroStrategy has been making headlines in 2021 for its heavy investment in Bitcoin. The analytics software company has made Bitcoin its primary reserve asset, and as of February 14th, 2021, it owned more than $5.2 billion worth of the cryptocurrency. This is equivalent to 105,085 BTC, which is close to the company’s total market capitalization. The value of the Bitcoin held by MicroStrategy is now over US$3.3 billion, making it one of the largest institutional investors in the digital currency.

The move by MicroStrategy to invest heavily in Bitcoin has been seen as a sign that cryptocurrencies are becoming increasingly accepted by mainstream businesses and investors. It also shows that companies are willing to take risks with their investments and look beyond traditional markets for potential returns. With more companies likely to follow suit, this could be a major turning point for cryptocurrencies and their acceptance into mainstream finance.


Tesla’s investment in Bitcoin has been a major talking point in the financial world. In Q1 2021, Tesla invested $1.5 billion into Bitcoin and sold 10% of its holdings to prove liquidity. This move reflects an updated policy aimed at diversifying cash on hand and maximizing returns. The purchase of bitcoin sent shockwaves and brought much attention to the cryptocurrency, with Tesla now holding an estimated 43,000 bitcoins worth $2 billion in purchase costs.

Elon Musk believes that bitcoin is an alternative to having cash on a balance sheet and sold 10% of its holdings in Q1 2021 as proof of liquidity. However, this could potentially face an impairment loss of up to $100 million in the next quarter due to the volatile nature of cryptocurrencies. Despite this risk, Tesla’s investment has sparked interest from other companies looking for new ways to invest their capital and maximize returns.


Microsoft has been making waves in the cryptocurrency and blockchain space recently. The company has integrated Bitcoin payment systems into its software but has had limited success due to the high volatility of cryptocurrencies. Microsoft is now looking towards the future, investing in projects that will help build for the “Web3” era. This includes Palm NFT Studio, which recently raised $27 million from Microsoft’s venture fund M12. The money will be used to grow the team, expand into gaming, fine art, and creative culture, and continue the development of the company’s technology platform.

Microsoft is also investing in Ethereum cofounder’s recent startup ConsenSys. This shows that Microsoft is serious about its commitment to blockchain technology and cryptocurrencies. With these investments, Microsoft is positioning itself as a leader in this space and setting itself up for success in the future. As more companies begin to adopt blockchain technology and cryptocurrencies become more mainstream, Microsoft will be well-positioned to take advantage of these opportunities.


Amazon is making a big move into the world of cryptocurrency. The company plans to launch its own crypto token in 2022 and is establishing a blockchain for this purpose. This could be beneficial for Amazon’s large base of customers, as it would allow them to take advantage of the new technology and use it to their advantage. Additionally, Amazon could benefit from increased security and transparency when it comes to transactions.

Google may also be looking to invest in crypto, focusing on infrastructure and storage, as well as boosting the volume of Google Pay transactions. However, they are wary of investing in cryptocurrencies due to the potential loss of their multi-billion dollar revenue stream from advertising. Eric Schmidt, the former CEO of Google, has invested “a little bit” of his own money in cryptocurrency and finds the concept of Web3 economics fascinating. It will be interesting to see how these two tech giants approach their investments in crypto over the coming years.

Ark Invest

Cathie Wood, CIO and founder of Ark Investment Management, has been a strong supporter of Bitcoin and Ethereum. She recently purchased shares of Coinbase and Tesla despite the recent volatility in the market. Wood believes that Bitcoin could reach $1 million by 2030, and her team sees selloffs as an opportunity to deploy capital for those with a long-term time horizon.

Wood’s investment strategy is based on her belief that blockchain technology will revolutionize the world economy. Her firm invests in companies that are developing innovative solutions using blockchain technology, such as cryptocurrency exchanges, payment processors, and other related services.

ARK Invest also invests in companies that are leveraging blockchain technology to create new products or services. This includes companies like Tesla which are using blockchain technology to develop autonomous vehicles or other applications.

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How do big companies decide which cryptocurrencies to invest in?

When it comes to investing in cryptocurrency, big companies must carefully consider which coins to invest in. They must evaluate the potential risks and rewards associated with each coin, as well as the overall market conditions. Companies may also look at the technology behind a particular coin, such as its scalability and security features.

Additionally, they may take into account the team behind a project and their track record of success. Ultimately, the decision to invest in a particular coin is based on the company’s own risk tolerance and investment goals.

Some of the biggest companies that have invested in cryptocurrency include Microsoft, JPMorgan Chase, Goldman Sachs, and Overstock. Microsoft has invested in Ethereum-based projects such as ConsenSys and Enterprise Ethereum Alliance. JPMorgan Chase has also invested in blockchain technology through its JPM Coin. Goldman Sachs has invested in cryptocurrency through its venture capital arm, and Overstock has invested in blockchain-based projects such as tZero.

Where Are The Smart Money Investors Going? Examining Crypto Investments By Major Corporations

Smart money investors are always looking for the next big thing, and cryptocurrency is no exception. Major corporations have been investing in cryptocurrency for some time now, and their investments can provide valuable insight into where the smart money is going.

Microsoft has invested heavily in Ethereum-based projects such as ConsenSys and Enterprise Ethereum Alliance. JPMorgan Chase has also invested in blockchain technology through its JPM Coin. Goldman Sachs has invested in cryptocurrency through its venture capital arm, and Overstock has invested in blockchain-based projects such as tZero.

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Big Companies Who Have Invested in Crypto Summary

Cryptocurrency is an exciting new asset class that offers investors unique opportunities for growth. As more large companies invest in cryptocurrency, it will become increasingly important to understand the implications of their decisions for the industry as a whole. Major corporations have already begun to invest in cryptocurrency, and their investments can provide valuable insight into where the smart money is going.